When you export to BibTeX, you are exporting to the standard .bib database format. it does not add markup to fields in the way you describe. If you are using LaTeX, the markup will depend upon the .bst style that you select.
If you are not using LaTeX, are you mistaken as to the .csl style you are trying to use?
Your question is not related to Zotero, as Zotero does not format your references when you are using that toolchain.
Try to isolate the issue with a minimum failing example to TeXShop, your pdf viewer, or your TeX distribution & use the proper support channel for that product (comp.text.tex for LaTeX/BibTeX/IEEEtran issue, don't know about for TexShop or your pdf viewer).FWIW, test.tex:\documentclass{report} \bibliographystyle{IEEEtran} \begin{document} testng~\cite{test} \bibliography{test} \end{document}and test.bib:@article{test, title="Title", author="John Smith", journal="Journal", year=2008, }does have the article name in quotes and the journal in italics.
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If you are not using LaTeX, are you mistaken as to the .csl style you are trying to use?
Try to isolate the issue with a minimum failing example to TeXShop, your pdf viewer, or your TeX distribution & use the proper support channel for that product (comp.text.tex for LaTeX/BibTeX/IEEEtran issue, don't know about for TexShop or your pdf viewer).FWIW, test.tex:
\documentclass{report}and test.bib:\bibliographystyle{IEEEtran}
\begin{document}
testng~\cite{test}
\bibliography{test}
\end{document}
@article{test,does have the article name in quotes and the journal in italics.title="Title",
author="John Smith",
journal="Journal",
year=2008,
}
EDIT: glad you fixed your issue.