Creating Local Templates

I'm new to this so forgive me if this doesn't belong here...
I'm involved in a human rights/social action group. I've started using Zotero to keep track of articles, web pages, webinars, etc., relating to the work. It would be really helpful if there was a way to make entries for people and organizations I come across in the work. I know that this isn't any kind of citation. Is there something in Zotero that would serve, or is it possible for me to create my own template that would show up in the "New Item" menu?

Thanks
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