What is zotero://

OK, I know what Zotero is. I use it all the time. However, I just created a report from an item and noticed the following in the address bar:

That is the part that interests me. It appears that - rather than simply creating a web server on my machine - Zotero has created its own protocol that only it knows about. A protocol that knows how to communicate directly with Zotero, perhaps? I have been trying to figure out how to do that exact thing for a different project. However, have you ever tried to search for "internet protocol" on the internet? How about searching for "http://"? For one thing, punctuation is ignored and you basically get almost every web page in the world as a search result. Not knowing any more specific terms to search for, I have been kind of stuck.

If anyone can direct me to information about how this is done, I would really appreciate it. Thank you.
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