disseminating grey lit -- *creating* a PDF with appropriate metadata

Hi, can you point me towards some advice for tagging a PDF with metadata that would allow Zotero (and indeed other citation managers) to generate a good record when some future reader adds it to their library?
I'm helping a library user who is self-publishing a multi-chapter report. It'll be posted on the funder's website, and I'm encouraging them to also deposit the chapters on Zenodo.
Thanks!
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